Media Coursework

Learning about what kind of questions we should be asking our feedback group

We will be asking an AS group of media students to watch our Rough cut and give us feedback

It is important to use both open and closed questions.

Closed:
- An option or an answer that can be predicted
- useful in term of gathering a mass amount of information
- used for graps, charts etc
- easier to ask a group

Open:
- Needs explanation
- Allows for discussion
- Detailed
- Personal

Deciding between 3-5 closed and open questions...

CLOSED:
- Is it obvious who the lead of the band is?
- Did you get bored at any point?
- Do you like the overlapping shot in the beginning?
- What was the genre of the video?
- Did you like the video?

OPEN:
- Do you understand the narrative?
- Do you think we have used enough variety in the video?
- Did the band portray their characters successfully?
- What was your favourite element in the video?
- Did you like the pace of the video?
- Do you think we should have used more shots of the girl?
- What did you like about the video?

We made a rough cut of our music video so that we can watch it and identify what needs to be improved for the final cut.

To edit our music video we used Adobe Premiere Pro CC.

To edit the whole music video we started by getting all of our footage in the studio in sync with the song. First we had to look at our footage and see what we had to work with, this is important to do so that we know what shots we have and how we can put them together. My group and I decided that we wanted a majority of the shots however we found some of the shots in the woods were too dark so we chose not to use those.

We named our shots so that we knew which shot was where, this helped speed up the process of editing. We labelled mostly the studio shots, such as projections wide, bass close up, bass mid etc.

The timeline was useful because to edit the whole music video we started by getting all of our footage in the studio in sync with the song. We first started with the black studio and then we synced the projections. The timeline allowed us to cut and edit the footage with the cut tool. The footage from the woods was not synced so we cut those bits and put them on top of the already edited projection stuff. The music track was the first thing we added on to the timeline so that we made sure all the lip sync footage was synced with song.

We used two different types of cameras SONY FX 100 and Canon 5D so we had two different bins where we had our rushes. The SONY camera had our studio shots, which was then projected on to the tents in the woods, which was filmed with the canon 5D. It was good that we used both cameras because they both had very good resolution. You cant tell the difference between the two cameras.

We used markers to know when we wanted to cut the shot, so that the editing was in time and on the beat. We were also able to change the colour of the markers to distinguish which marker we wanted to have.

None of our shots were cropped because we thought everything needed to look the same.
We used the cutting tool, blade, to cut and edit the footage and we used the slip tool to have a specific edit look where it looks as if it is cut and edited in a certain way.

We used 2 different layers, the first was the projections in the studio, which we edited and cut as a whole video and then we put the woods on the top to add a different element to the video.

I found putting the woods footage on top of the already edited projections quite difficult because i wanted to have the woods and the boys in the woods to be revealed throughout the video however the footage was not great and there was not much of it where the boys were not in it. This meant I had to use the end of shots where the boys left the shot or seconds where they don't appear. I also found giving the woods footage a narrative quite difficult because it had to make sense for the audience however we didn't film a specific narrative so it all had to be put together and made up in post.

The edit of my thriller was different to the music video because the thriller had a definite narrative that we knew we wanted to convey, however the music video was much harder to work with because there were so many different things we could do with it.

I'm quite happy with our final edit because it conveys a great image of the band and makes them look like a real indie rock band. If I could do it again I would make sure that I had all the footage of the woods arranged and make a new draft with the woods.

I think our concept did change but it still worked out pretty well. Initially we wanted the woods to be our main element and the projections in the studio would be a back up and then put in the projections on the tents in the woods. However i think it probably looks better now because its more interesting to watch. There are 3 different elements that will keep the audience interested and want to see more.

I focused on Katy Perry's website, because I wanted to show how a Pop website is different to an Indie Rock Website.

The colour scheme is full of pinks and bright colours which are conventions of pop music.

Album is advertised on home page, shows she is the center of attention, and the album is a bit small

The whole website keeps in the same style with the prism, which also promotes her new album, Indie Rock website tend to not have such good reminders to the audience of their music.

Sasha created a first draft of our website for our band 'Nothing to Kings'. The title is the same font that we want to have on the digipack.

This is the homepage for the Website which has a similar vibe to the music video

This is the about section which Sasha got inspiration from Wikipedia by finding different information by searching up different bands.

Questions to address

Why do artists/bands use websites?
To use online media to promote themsleves
To advertise new and upcoming stuff,
To sell tickets and music
To update us with new information
To sell merchandise
To promote their star image
To advertise their tour and
To immerse their fan base
To find out more about the artist (About Me)
To use online media to connect you through other media platforms
To connect directly with their fans/target audience
To create an image for themselves
To be known internationally, adressing an international audience
To be easily accessible
To reach an already established fan base
To receive feedback from their fans
To promote their already existing social media
To make them look more official

What are the benefits to a website?
A website is cheap
A website is updatetable
A website is an easy way to communicate with fans
A website is convenient
A website is a way to expand your fan base
A website is easily accessible
A website can constantly remind the audience of the artist

What should a website include?
Information about band/artist
Links to other social media websites
Merchandise
Tour dates
Gallery
Promotion
Updates
Comment box for fans
Link to purchase music (iTunes, Soundcloud)
Album release dates

I was given this photo to edit and manipulate to make it part of the digipack. This will be at the back of the digipack.

I used befunky online photo editor and used different effects to change the photo

My final edit will be discussed with my group, however the reason why I used a cooler colour scheme was to have the same woods vibe, which shows that its darker. It also looks a bit green which is the same vibe as the woods.

Francesca did the sketches to the front back and side of the album artwork, although we all had input in the design she had a very artistic eye and would know how to draw.

There are two sketches that ive made into a collage

The front cover will be a sketch, that will be scanned into photoshop.

It is supposed to be a photo of Ashen (lead singer) who will be then transformed into half an owl.

The next side will be the woods, which will be a continuation of the top of the front of the album

Sasha also looked into different fonts that we could put on the front cover. We wanted something that adhered to the genre but also did not look as if it was too glamorous, and still went with the style of woods and lost boys.