Andrew Goodwin explains that music videos are different to films as they break the 4th wall and talk to the camera/audience. Music videos are also in the same structure as a song therefore, there can be repeated shots to emphasize the chorus and people may or may not play different kinds of characters, i.e. the singer could be narrating as well as being a character in the video. Another aspect that Goodwin talks about is that music video narratives can be incomplete, unlike films, this is done to encourage people to watch the video again to understand the meaning of the ending or the entire video itself.
Goodwin argues that there are three different types of relationships between music videos and lyrics of their songs. These three being, illustration, amplification and disjuncture.
Illustration means the video literally shows what the lyrics are saying for example in Madonna's Music Video of 'Papa Don't Preach' where the video literally illustrates her relationship with her father which is explained in the lyrics as well as the video.
Madonna sings "I was always your little girl"
Madonna sings "You always taught me right from wrong"
Dancing is often used to express the feelings/moods in the song
Amplification is where the music video intensifies the lyrics. There is a sort of link between the lyrics and the video however it can be a deeper meaning or can add a new meaning to the song. This can be seen in Basement Jaxx's Wheres Your Head At? as it has an overall meaning about insanity, disorientation and entrapment.
Scientists are shown as crazy therefore showing insanity
Metaphorical entrapment
Disjuncture means that the narrative from the music video has no relation at all to the lyrics or meaning to the song, this is seen in Groove Armada's Superstylin as the song is about having fun at parties and getting the crowd pumped, overall about a crazy party and the music video shows aliens coing to earth and discovering ordinary things that has nothing to do with the lyrics of the play.
The alien viewing a dog with no relation to the lyrics
The use of an alien tracker/identifying device allows the audience to see
that they are aliens
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